Communicating well is a critical part of any successful change and transformation effort. It is something that needs to occur throughout the life cycle of the change – not just before ‘Go live’ or when the change is about to be implemented.
Doing it well involves consideration, time and planning. Consistency, quality and commitment to good communication will pay dividends in terms of building interest and buy-in for the change. There is of course one caveat – the communication needs to be two-way, not one way, and it needs to involve genuine engagement and discussion with impacted employees.