Are you really choosing?

It’s highly unlikely that you woke us this morning and thought ‘My goal today is to make a really bad decision’. And yet, it can be so easy to make poor decisions.

As the field of behavioural economics shows we are not rational beings, and we regularly make imperfect decisions. We make decisions based on emotions, use mental shortcuts to find the answer, and can easily be short sighted and cognitively lazy.

Continue reading this blog post here.